Now Open!

Thrall · Post by **Thrall** » Tue Aug 09, 2005 8:44 am

For those of you who didn't know Wasted Potential is now open.

Our regular hours are Tuesday- Thursday 1:30 to 9:00
Friday- Saturday 1:30 to 11:00.

Located at 105 Jackson in the old city. upstairs from the old city market (around the corner from the Urban bar). We currently offer a slection of clothing and accesories from Lucky 13, Sik World, Pinup Girl, One silver hand, Kashi and Eldorado Club. New this week we have a collection of purses and handbags from Verily Verily. we are the only botique in the south east to offer this line you can't even get them in Atlanta. If you have not seen this line come in and have a look they are too cute.

Additionally we have a good selection of consigned items to satisfy the Monetarily challenged, or just those in search of a bargain.

Love and kisses
The Wasted Girls.

karlaBOO · Post by **karlaBOO** » Tue Aug 09, 2005 9:32 am

HANDBAGS!!

I'll be coming by.

Post by **Arkady** » Tue Aug 09, 2005 11:09 am

joo need some adverts in Metropulse. :yes:

JaNell · Post by **JaNell** » Tue Aug 09, 2005 12:31 pm

Also, updating WP's xanga with pics when you get a new shipment in - just steal the images of what you ordered from the company's website.

tat2jay · Post by **tat2jay** » Tue Aug 09, 2005 12:43 pm

and myspace the hell out of it, it works, also there are a lot of people on myspace that i have found that do a lot of custom sewing and whatnot that might be very interested in consigning or wholesaleing their stuff to ya

The Stormstress · Post by **The Stormstress** » Tue Aug 09, 2005 1:23 pm

BIG Congratz!

Post by **Arkady** » Tue Aug 09, 2005 1:28 pm

And bring flyers down to Bluecats weekly! I'll help you with placement.

Hardcoregirl · Post by **Hardcoregirl** » Tue Aug 09, 2005 1:38 pm

Arkady wrote:joo need some adverts in Metropulse.

As soon as we sell my child on the black market so we can afford their rates, we'll be ON it.

Yeah, I need to whore us out on myspace more too...

junkie christ · Post by **junkie christ** » Tue Aug 09, 2005 3:17 pm

ohh time to get a few extra bucks to support you guys.........
okok im lying. i just want some cool new shit.
either way ya get money!
j/k

rec|use · Post by **rec|use** » Tue Aug 09, 2005 4:36 pm

congrats on the store

good luck to you

JaNell · Post by **JaNell** » Tue Aug 09, 2005 7:07 pm

Free Advertising & Cheap Marketing Stuff:

1) Since you have Bone's mother's stuff there, you're having a showing that would go for FREE in the MP local gallery listings.
Same will be true any time you feature one-of-a-kind items by a clothing designer, or have paintings by one artist or several artists with a similar theme.

2) See my previous suggestion.

3) Have Adam make a clear line drawing logo for the store; pick a font for the store name.

4) Have a Grand Opening. After the date is set and the planning starts, write up a press release and send it to all the local papers, including MP.

5) Get a dang outdoor sign, permanent, using the logo and title (store name in chosen font).

6) Email local name bloggers such as South Knox Bubba with news about your store & the Grand Opening.

7) Contact the fashion editor at the Sentinel & MP to do a story about Bone's Mom's work - they'll mention Wasted Potential.

If you have another clothing designer bring in original clothing, repeat steps 1, 7, & the press release bit. If they're local, add step 6.

9) Larger flyers using the logo and title (store name in chosen font) posted where the customers are.

10) You've got a good store front, with big interesting windows - use it!
Stand outside and pretend you don't know what's in there.
Can you easily tell what kind of store it is?
Is there a store name &/or logo (store name in chosen font) on at least one of the windows? Flyers taped there give a fly-by-night look.
Are the name & logo large, clearly visible, and readable?
If you were walking by, would anything catch your eye enough to stop and walk in?
If you were driving by, would anything make you want to park and come back?
Are the days & hours clearly posted? Add the logo & title here, too.

Anywho, some thoughts from the marketing & advertising classes of yore...

Hardcoregirl · Post by **Hardcoregirl** » Tue Aug 09, 2005 10:49 pm

Thanks for your input JaNell. Most of those things we know we need to work on, but our day jobs and lives sort of get in the way. And really being lazy and unmotivated is why we are wasted potential....I however, had not thought of the free gallery listing....very cool.

Scorptrio · Post by **Scorptrio** » Wed Aug 10, 2005 8:46 am

My son LostSoul, whom a lot of you know has considerable class and style, actually said that he was going to hit up his mother for some Hot Topic gift certificates. Noooooooooooooooooooooooo!

Does wasted potential have clothes that would fit and appeal to the darkest-dressed of male teens? I told him that we would have to go by Wasted Potential before we considered supporting the corporate monster.

JaNell · Post by **JaNell** » Wed Aug 10, 2005 4:00 pm

Hardcoregirl wrote:Thanks for your input JaNell. Most of those things we know we need to work on, but our day jobs and lives sort of get in the way. And really being lazy and unmotivated is why we are wasted potential....I however, had not thought of the free gallery listing....very cool.

Hey, y'all could ask me to help with some of that, you know; it might keep me out of trouble for a little while if nothing else.

Oh, yeah - GIFT CERTIFICATES!!!

Scorp - What size does the Lessor Evil wear in pants & stuff? Does he wear skirts, too? If so, what's his girl size? If I know what people need, I can be watching for it when I'm out & about and then consign it at the Wasted for ya.

Midnight_Scarlet_Angel · Thu Aug 11, 2005 8:26 am

My baby bat has found he loves kilts, so I imagine (and hope) he'll be looking for skirts in the near future. He's a 30, but I don't know what that translates to.

Also, are/will you carry Sinister Candy? I love thier stuff, but I can never order online. (I'm a weird size, so I have to try it on)

hoping to stop by today with Living in Darkness.

Elizabetha · Post by **Elizabetha** » Tue Aug 23, 2005 4:50 pm

Always looking for new cool stuff.....too far to drive from NOLA just to shop though. Do you have a website?

Hardcoregirl · Post by **Hardcoregirl** » Sun Sep 11, 2005 4:24 am

We didn't even know it, but apparently we were featured on "The Shopping Bag" a local shopping blog- http://blogs.knoxnews.com/knx/shopping/

Rock & Goth â€“ The New Black
Brand spanking new clothing store, Wasted Potential, opened just weeks ago in the Old City, with what else, but a fashion parade at an alternative dance night.

Goths, Rockabillies, and the downright hip are bound to find something to wear to their next gig. Thereâ€™s a mix of Rocker t-shirts ($20) with slogans rejected from Golden Books, such as â€˜Your daddy drinks because you cryâ€™, romantic ruffled shirts and raunchy underwear. Although, that might be a little edgy for me, I couldnâ€™t pass up floaty Indian skirts in floral and sari fabrics, for a cool $20 each. And true to its name, the shop doesnâ€™t open until 1.30pm each day - talk about living like a rock star.

Wasted Potential, Upstairs at 105 West Jackson Avenue, Knoxville, TN 37902

That is so awesome!

New shirts in this week!

Blonde Redhead, Fantomas, Ministry, I <3 Satan, Tiger Army, Flogging Molly, Pixies, Alkaline Trio!

Thrall · Post by **Thrall** » Wed Sep 21, 2005 11:10 am

New accessories in this week.

Arm Warmers
hand towels (for the dark and spooky at home)
cellphone fobs

New consignment as well. Describing all the consignment is time/space impossible but there is a particularly cute floor legenth strech velvet jacket (black as if you had a doubt).

Finally, there are still a few pair of bloomers left. get them while you can, these may not be available again for a while.

Damia_Thorne · Post by **Damia_Thorne** » Sun Oct 16, 2005 7:57 pm

Congrats on the opening! :tup:

Donn & I will be down as soon as I can get out & about again (I just had surgery again...bleh!).

Now Open!

Now Open!

Pull for the teen market.